Search engines rely on web crawlers (or spiders) to explore the World Wide Web’s content. Crawlers then return this content to search engines, which they then index. Even though I do use variations of that keyword (like “writing a blog post”) in my content, my on-page SEO is pretty much 100% focused on my main keyword. Well, now that I know that Google likes my site as a result for that keyword I can create a new web page that’s 100% optimized around “YouTube description example”.
Google Page Speed Insights
Alt text, or alternative text, is the small description that you give to the images on your site. It is embedded into your site’s HTML and is an important SEO asset. Bots that crawl webpages can quickly read alt text to understand what an image contains. Now, it’s time to channel all this knowledge into a solid SEO strategy for your website. So, if you haven’t yet created a Google Business Profile for your business, sign up for one. For example, if you sell influencer marketing software, you can find relevant publications in your niche by using the string “influencer marketing” + “guest post” on Google.
In fact, the vast majority of sites listed in our results are found and added automatically as we crawl the web. If you’re hungry for more, we have documentation about how Google discovers, crawls, and serves web pages. Becoming a search engine optimization expert is also financially rewarding. Mobile-friendly or responsive websites are more likely to rank well in search results overall and have faster loading on mobile pages. Indexable and readily available material is frequently given priority by search engines.
- Or maybe they’re ranking for ultra-competitive keywords that you won’t be able to rank for.
- Adding them to your page can help you rank higher for long-tail keywords and potentially improve your Google rankings.
- Links are a great way to connect your users and search engines to other parts of your site, or relevant pages on other sites.
- This will help determine which subtopics you’ll create content around.
Next, isolate the top 10 keywords that trigger an AI Overview by adding a SERP feature filter for “AI Overview”. You might also hear it called LLMO, GSO, or AI search optimization. They all aim to get your content featured in generative engines to answer user questions.
WebP is an emerging format known for its excellent compression and quality. These are ways in which page load speed affects search ranking. Let’s talk about more ways to improve SEO in your React application. Increased website exposure in search results is a result of faster page loads, which allow search engine bots to efficiently crawl and index more pages within the crawl budget allotted.
Custom strategy
And the longer searchers stay on your site (known as “Dwell Time“), in general, the higher you’ll rank. One of the easiest ways to get more clicks is to add numbers to your title and description tag. Google RankBrain wants to see that lots of people are clicking on your site in the search results.
If you want more accurate tracking, you’ll need a rank tracking tool like Ahrefs’ Rank Tracker. Search engine optimization (SEO) is the process of growing a website’s organic search traffic. It’s where you do things that help you show up and rank higher in a search engine’s organic results. This alternative text also makes your images more likely to appear on Google searches, both in the Google images section, but also increasingly at the top of regular search result pages.
Test your website’s mobile-friendliness with Google’s Page Speed Insights tool. See how your website stacks up relative to SEO best practices, depending on SEO Anomaly whether it’s your desktop or mobile version, with Mobile-First Index Checker. Conduct local searches using Google Search or Google Maps with Brightlocal’s Local Search Results Checker. Use this tool to find your Google Review listing and generate a shortened link to your page. Furthermore, all of these details can be copied to your clipboard for easy sharing or addition to a technical audit document. More advanced users can learn how to use CASE statements for better Data Studio segments here.
